Simpla · UX and AI studio · Tel Aviv
Most projects reach us as an idea without a shape. We shape them step by step, until there's something you can hold, show and run.
Films
A brand film, an explainer, a recurring brand character or a contest film. Script, storyboard, production and edit, all with us from start to finish.
Spec
We research your users, map the flows and build a prototype you can click through. Your developers (or AI agents) get a clear PRD, and know exactly what to build.
Workflows
Not one file, but a small factory. Figma Weave adoption, a model that has learned your brand language, and apps your team runs in one click.
Go to Figma WeaveTraining
The exercises are built on your everyday work. A one-day workshop or a series of sessions, and at the end every participant has an output they know how to make again on their own.
Adoption
We start with management and two teams, move on to a written opportunity map, and finish with a pilot we measure. Every step ends with a document you can decide on.
Object
This is what a project looks like with us: it starts as an idea and ends as something that works. Now pick what you need, and we'll turn it into a plan.
CLIENTS
AI adoption, team workshops and product spec. Some of the organizations we've worked with.
YOUR PLAN · 3 STEPS
Tell us who you are, and we'll mark the services that fit. Add or remove, then confirm the plan.
Pick the closest match, and we'll mark the services that usually fit.
You can also add:
Look it over and send it to us. We'll come back with a proposal for the first two weeks.
FIGMA WEAVE · ADOPTION IN ORGANIZATIONS
We bring Figma Weave into design, marketing and video teams. We start with the assets you make again and again, and turn each one into a fixed process your team runs on its own.
A fixed structure with variables. The visual language is written once, and every run leans on it.
A LoRA that has learned your brand language and brings it back in every image, without explaining it again in every prompt.
Connects the two with more AI tools into one process, then wraps it in a simple interface anyone on the team can run.
Six steps, side by side with your design and marketing teams. By the end, the team builds and maintains it on its own, with no outside dependency.
A mascot with three variations, prompts for blog illustrations and videos, all as one system the team runs itself.
From orthographic drawings to clean isometric renders, in one process that repeats for every new product in the catalog.
One creative that comes out in four formats, 9:16, 1:1, 4:5 and 16:9, plus complete carousels from a single CSV file.
IMPLEMENTED ATAdoptions and trainings
And more, including Shurat HaDin.
Three hours or an intensive day. Everyone leaves with a working workflow, built on a real brief from your team.
Book a workshopAll six steps, from mapping your assets to a team that builds and maintains on its own. Including a LoRA, a workflow library and apps.
A hands-on course with a final project: a reusable brand content kit. Image, video, apps and Claude.
Course detailsOUTPUTS
Films, product specs and content systems. Tap any piece to watch it with sound.
TEACHING
Every tool we teach, we first used on a client project.
Courses in UX and product design, and a course for AI implementers in organizations: from images and video to building apps.
A nine-session program for editors, animators and designers: from a first prompt to a finished film.
On building workflows and setting up brand infrastructure that works with AI. About half an hour in front of roughly 600 people, twice.
AI workshops for government and enterprise organizations, together with Reflectify AI. Every participant leaves with an output.
ABOUT
Founder of Simpla. Product designer, director and lecturer.
Simpla is a UX and AI studio in Tel Aviv. We produce films, spec products, build content systems and train teams.
Eyal has been a designer for 18 years. Before Simpla he led UX, and later product and UX, at TipRanks. Today he guides design, marketing and video teams through Figma Weave adoption, teaches at John Bryce, and directs AI films.
The awards went to TipRanks in the years Eyal led its user experience.
PLEASE STAND BY
Tell us what you're building and where it's stuck. We'll come back with a proposal for the first two weeks.